Four Seasons Case Study - 2641 Words

‘ Case Preparatory Questions and Topics: 1. What is it like to stay at a Four Seasons? Your survey should categorize elements of experiences into two categories: tangible (what) and intangible (how) elements of service. When I was about ten years old I had the pleasure of staying in a Four Seasons hotel in Miami, Florida. My family decided to go down for the week to visit my relatives and just enjoy the beautiful Miami weather. To this day I have never stayed in a superior hotel than that Four Seasons. Every element of that hotel was absolutely stunning and even though you may think it was because I was young that I am saying this, I can assure you the Four Seasons will â€Å"wow† you. To start, right when we pulled up to the†¦show more content†¦This leads to the firm as being closely-knit, willing to help the company in any way it can. The longevity of the managers leads to a lot of experience in the company and the managers know how to fix any problems that they may come across. Four Seasons has standards, which defines the way in which each property should operate and how the employees should treat the guests. Four Seasons defines that as the fundamental value, but there are changes that the employees make in order to make the property feel more local. The employees institute their own style, grace, and personality, which give the firm culture and a strong local temperament. This results in each hotel being â€Å"tailor made.† The key to Four Seasons’ success is diversity; Four Seasons does not want to be a cookie cutter company like McDonalds where every single establishment is the same. Four Seasons relates to the customer and adap ts each of its properties to have the feel of its location. For example, a Four Seasons located in Italy will have an Italian feeling. People go to Four Seasons knowing that they will be getting great service and amenities, but they also know that they will be a part of the local community. Four Seasons has seven â€Å"service culture standards† which are followed by employees all over the world at all times as well as 270 core worldwide operating standards. This gives the Four Seasons a set standard for each property toShow MoreRelatedFour Seasons Case Study3550 Words   |  15 PagesFour Seasons Four Seasons Hotels and Resorts Activities Four Seasons is a Canadian-based company that manages an international portfolio of luxury five-star hotels and resorts. The brand which has become a byword for comfort and service started out with a modest motel in Toronto. The turning point came 10 years later in 1970, when the group opened its first overseas hotel in London. The success of this hotel set the future course for the company. It prompted a shift in focus towards medium-sizedRead MoreMarketing Case Study: Four Seasons3040 Words   |  13 PagesMarketing Coursework Case Study: Four Seasons â€Å"Treat others as you would like to be treated† this is the golden rule and the basis for the success and recognized service quality of the Four Seasons hotel chain. The hotel chain founded in 1961 comprising of one modest motor hotel property in downtown Toronto is now the world s leading operator of luxury hotels and currently manages 74 properties within exceptional cities and resort destinations in 31 countries. It’s dedication to its customersRead MoreFour Seasons Hotel Case Study1700 Words   |  7 Pagesï » ¿Four Seasons’ Strategic Choices A company’s strategy can be identified by figuring out what business approaches and actions the company undertakes. Thompson et al. (2009) outline the key elements to look for in the process of understanding a company’s strategy. Four Seasons’ differentiation based focused strategy is evident from the organisation’s strategic actions. Sharp’s decision to build on high-end luxury and modern amenities so as to outdo the old grand hotels (p.3, para.3) is an exampleRead MoreA Four Seasons Case Study: The Ultimate Test for Isadore Sharps Recession 2792 Words   |  12 PagesIn early May 2009, Isadore Sharp released a much awaited book about his business brainchild. The founder and CEO of Four Seasons Hotels and Resorts, a company he spent nearly five decades building out of a motor lodge in Toronto, Sharp shares the secrets to his astounding rise in the most unpredictable of industries. ‘Four Seasons: the Story of a Business Philosophy’ ends as the company and the lodging industry enter a crucial period of existence, with the dawn of an unprecedented economic downturnRead MoreThe Four Seasons Goes to Paris1699 Words   |  7 PagesHBS | The Four Seasons Goes to Paris I. EXECUTIVE SUMMARY a) Description of company in general terms Isadore Sharp founded Four Seasons in 1960. Four Seasons is a Canadian international luxury hotel company. The first Four Seasons hotel opened in 1961 in Toronto, Canada. The 1970s began with a defining moment, the opening of a hotel in London. This hotel set the future of the company and pioneered many of the signature Four Seasons services, now delivered worldwide. In 1976, the companyRead MoreEssay Four Seasons Goes to Paris1035 Words   |  5 PagesFour Seasons Goes to Paris Case Study Brad Knudsen Dr. Mill May 29, 2012 1) What was good/bad about the way Four Seasons entered the French/Paris market? Why do you say this? Four Seasons is a globally renowned hotel company recognized for its luxurious diversity, and emphasis on customized service. The company has 270 core worldwide operating standards that are congruent across all properties. However, along with their globally uniform standards, they do an excellent jobRead MoreThe Crime Of Entertainment Television Shows Have Been Fascinated With Violence And Murders1225 Words   |  5 PagesEntertainment television shows have been fascinated with violence and murders. The purpose of this paper is to examine season three and season ten of Law and Order: SVU to compare variables of the victims, perpetrators, age, race, sex, motive, who solves the cases, the outcome of the perpetrators and the type of crime that is being committed. The findings of this paper states that majority of the victims are children and/or teenagers, white, and females; while the perpetrators are middle aged whiteRead MoreDiscussion:. Peritoneal Dialysis Is A Home-Based Renal1244 Words   |  5 Pagesvarious non-medical factors on PD outcomes, we analyzed this retrospective study and evaluated 120 incident CAPD pediatric patients. We identified important associations between patient’s residence and PD center, as well as the seasonal variation, with PD-related peritonitis in PD patients. Although younger age group was associated with a higher peritonitis rate overall. To the best of our knowledge, this is the first study searching for those factors on outcomes among pediatric PD patients in Sub-SaharanRead MoreAnalysis Of Kingsford Charcoals Effective Marketing Strategy For Increase Sales And Future Growth Of The Company1115 Words   |  5 PagesShort case study Problem statement As the softening in the overall charcoal category in these years, the main problem of Kingsford Charcoal is to determine the effective marketing strategy to increase sales and future growth of the company. Solutions In order to overcoming the softening in Charcoal category, there are four solutions Kingsford Charcoal should take to reply to the new challenging’s including a shrinking market for charcoal and increased competition from gas grilling. †¢ AdvertisingRead More The Benefits of Nursing Homes Essay1192 Words   |  5 Pagesenvironment at home. Nursing homes provide companionship to elders and fun activities with people in their age group. The Four Seasons Nursing and Rehabilitation Center, offers a variety of services for the elderly. According to their website, the Four Seasons have a Therapeutic Recreation Department which â€Å"coordinates and plans all therapeutic activities for all Four Seasons residents† (2012). These activities revolve around an individual’s specific needs and can include activities such as book